1st edition — by Patrick McNeil — Jan. 17, 2008
The Design Element
The Coming Soon page is simply the modern version of the classic under construction page. This modernization goes beyond just a change in labeling. This type of landing page has dropped the annoying construction cones and replaced with relevant and useful features. Namely among this is a sign up form to be notified of an actual launch, beta release, or other significant milestone. And of course this is a great way to build a nice mailing list of people to market a new product to. After all, if they actually complete the form they are likely to be very interested.