Religious Sites Part 4
4th edition — by Patrick McNeil — Nov. 5, 2007
The Site Type
The level of quality found in many of the church sites below still impresses me; and the quantity of them just shocks me. I never would have expected this category to be so easy to fill. And yet, here we are with 16 more beautiful church sites. It is easy to understand that many sharp web developers are committed to their church, and quiet often their are whole groups of such people (note sites like GodBit and SonSpring).
What really fascinates me about this assortment of church sites is how the personality of the site reflects that of its members. Church's, like any other organization, have to sell themselves. As such, showing who you are through your sites design is a perfect way to connect with your target demographic. Sure, church's are typically open to anyone, but at the same time, they tend to collect people that fit together. By presenting a clear reflection of their populous these sites manage to effectively connect with the people who have the best chance of sticking around. In the business world you might call this customer retention, but that just seems to brash when talking about religion and the business of saving souls!
I think the point of this really is that when it comes to church design it is about being trendy. It is about connecting with the heart of the organization and considering how that can be presented in a web site. Really, this is no different from any other web site. The purpose is just a little more obvious and necessary.
Church Marketing Sucks